April Greiman - A notable contemporary artist
Today, I'd like to introduce you April Greiman. She is a very influential designer who is well-known for her early venture to a brand new aesthetic in design by using computer technology as a design tool, which she refered to as “hybrid imagery”. I've done research on herself and her works some months ago. This is the brief extracted from my research paper.
Biography :
She was born in 1948, in the city of New York. Later, she studied art at Basel School of Design in Switzerland as a student of Armin Hoffman and Wolfgang Weingart. As a result, Greiman was influenced by the International Style, especially Wolfgang Weingart ‘s style later known as New Wave which is related to replacing modern objectivity with a post-modern subjectivity to receive viewer response. After completing studies, she moved back first to New York and then to Los Angeles. It is here that she founded her design company, April Greiman Incorporated. In 1985, she produced the grand project for Design Quarterly. The magazine unfolded into a single page with the measurement of two feet by six feet. On the page were both traditional photographic images and cutting-edge digital images arranged in time by a timetable, including the center life-sized nude self-portrait of herself. Later on, this has become the unique layout for the magazine, and it’s also Greiman who was in charge of the design. During the time, she explored, and strarted experiencing digital design using a Mac.
After that, she has worked for many other companies including Time-Warner, Esprit, Benetton, and Sears. She also became a lecturer at the Southern California Institute of Architecture.
Together with early coorperative photographer Jamie Odgers, Greiman is credited for laying the foundation for the New Wave design style in the United States in the late 70s and early 80s .
Her works :
These are my three favourite works made by April.
From left to right :
Objects in Space, 1999 - Selby Gallery
(Source : http://www.madeinspaceshop.com/posters/posimselby2.jpg)
Sci-Arc, Changing Concepts of Space in Architecture and Art
1986 Southern California Institute of Architecture (Sci-Arc)
(Source : http://www.madeinspaceshop.com/posters/posimchan2.jpg)
Shaping the Future of Healthcare
1987 CareMark Symposium U.C. Irvine
(Source: http://www.madeinspaceshop.com/posters/posimshap2.jpg)
As you can see, through the three examples, April has displayed her style of building complex collages of digital images, typography and symbols by “layering” (April Greiman, Hybrid imagery). The electronic media has clearly inspired her through the mysterious multi-layer effects and blending ability. In all three works, we can see that she has tried experiencing, playing and arranging graphic elements to help messages be filtered through layers. Moreover, the three-dimensional quality and visual depth generated by the layers within the works fill them with highly refreshing vitality.
Inspired by her style, I 've tried creating a picture from the photograph of my hand, "layering" it with various effects and colors and got the following result. I really like it.
Biography :
She was born in 1948, in the city of New York. Later, she studied art at Basel School of Design in Switzerland as a student of Armin Hoffman and Wolfgang Weingart. As a result, Greiman was influenced by the International Style, especially Wolfgang Weingart ‘s style later known as New Wave which is related to replacing modern objectivity with a post-modern subjectivity to receive viewer response. After completing studies, she moved back first to New York and then to Los Angeles. It is here that she founded her design company, April Greiman Incorporated. In 1985, she produced the grand project for Design Quarterly. The magazine unfolded into a single page with the measurement of two feet by six feet. On the page were both traditional photographic images and cutting-edge digital images arranged in time by a timetable, including the center life-sized nude self-portrait of herself. Later on, this has become the unique layout for the magazine, and it’s also Greiman who was in charge of the design. During the time, she explored, and strarted experiencing digital design using a Mac.
After that, she has worked for many other companies including Time-Warner, Esprit, Benetton, and Sears. She also became a lecturer at the Southern California Institute of Architecture.
Together with early coorperative photographer Jamie Odgers, Greiman is credited for laying the foundation for the New Wave design style in the United States in the late 70s and early 80s .
Her works :
These are my three favourite works made by April.
From left to right :
Objects in Space, 1999 - Selby Gallery
(Source : http://www.madeinspaceshop.com/posters/posimselby2.jpg)
Sci-Arc, Changing Concepts of Space in Architecture and Art
1986 Southern California Institute of Architecture (Sci-Arc)
(Source : http://www.madeinspaceshop.com/posters/posimchan2.jpg)
Shaping the Future of Healthcare
1987 CareMark Symposium U.C. Irvine
(Source: http://www.madeinspaceshop.com/posters/posimshap2.jpg)
As you can see, through the three examples, April has displayed her style of building complex collages of digital images, typography and symbols by “layering” (April Greiman, Hybrid imagery). The electronic media has clearly inspired her through the mysterious multi-layer effects and blending ability. In all three works, we can see that she has tried experiencing, playing and arranging graphic elements to help messages be filtered through layers. Moreover, the three-dimensional quality and visual depth generated by the layers within the works fill them with highly refreshing vitality.
Inspired by her style, I 've tried creating a picture from the photograph of my hand, "layering" it with various effects and colors and got the following result. I really like it.
I like the art work of this guy.
Posted by
positivDenken |
3:50 PM
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